Discover the Difference

    Shepard Shad 2.0 is unlike ANY square bill crankbait you’ve ever fished and here’s why:

  • Revolutionary NEW material – Creates a NEW sound for pressured fish & all fish
  • Durable Synthetic Body – Won’t crack, split, swell or sink
  • Through-Wire Design – Extra strong for all species
  • Engineered to excel – Dense buoyant body casts & lasts longer
  • Center Seeking – Natural baitfish movement for more strikes


Capt. Mark Shepard has devoted his entire life to the sport of fishing. He started out as a pond-hopping farm boy in OH who ended up moving to Florida to become a commercial fisherman; all the while maintaining a love and passion for bass fishing.
Mark set the fishing world on fire in 2001 when he won the FLW EverStart Champion at Eufaula; just his second professional event. Shortly after his win, he spent his rookie year on the Bassmaster Tour and qualified for the Elites. His unique hand-carved baits proved to be his ace-in-the-hole and propelled him to the top.
Today, Mark is a skillful angler, a sensational fishing guide on Lake Okeechobee with BassOnline.com and a renowned bait designer who is a key driving force on the future of fishing.

“The only thing that beats the thrill and excitement of fishing is catching fish! I’ve been fishing since I was a little kid and would consider myself pretty much an amateur when it comes to using artificial baits and lures. I just never had much luck with them. I must say was pretty skeptical if the Shepard Shad 2.0 would catch anything in the little lakes and ponds I fish here in IL but it did! I was SHOCKED and EXCITED the first time I felt the hit and caught a nice bass with it! I’m sold and will be a customer for life! Now I want to fish all the time!”

Jerry Kegg

Star of HGTV “Brooks & Mortar”

“This is my second year fishing and I love it! The only thing I don’t love is the small fish that flop around when I’m trying to take them off the hook ☺ I got my first bait caster this past Christmas and Mark’s team sent me the new Shepard Shad 2.0. The first time I fished with it I caught my biggest bass yet! I used the silver and blue color and have caught so many fish with it I lost count!” 



Kristin M.

New Fisherwoman

“I went to Lake Okeechobee to fish with the man himself, Captain Mark Shepard.  Once we went out to our spot, Mark brought out his new crankbait. I’ve fished artificial baits before but never really had a lot of luck with a crankbait. From the first cast to the last, something was magical about it. I was able to cast it way further than any other bait I have ever used. I also caught my personal best largemouth bass on it. It weighed 7 pounds 4 ounces. The 2.0 in Silver & Black is a bass slayer!”


Miles B.

Avid Fisherman

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We look forward to hearing from you!